- How often do we end up talking about the state of traffic in our cities?
- How often do we come across a person or know of a person who has lost someone in their family due to a road accident?
- How often do we actually follow traffic rules?
- Do you know that in every 5 minutes on Indian roads:
- One dies
- 7 are critically injured
- 10 suffer from minor injuries - More people die on Indian roads than anywhere else in the country (WHO)
- Financial losses due to road accidents are close to Rs. 550 billion. Nearly 3% of our GDP (BBC)
- In 2007 – 1.14 lac people lost their lives on Indian roads
- By 2030 deaths due to road accident would be the 5th largest cause of death.
Keeping all these points in mind, Frontier Polymers Pvt. Ltd has launched a road traffic safety campaign in India. Frontier Polymers Pvt. Ltd. is a leading manufacturer of rotationally moulded products. This safety campaign aims to make people realize that traffic rules are for their own benefit.
During this campaign, we will work in association with schools and colleges and discuss with children from 9th, 10th, 11th & 12th grade about the related benefits of wearing helmets and seat belts as they become the new riders of vehicles on road.
In order to make Indian roads a safe place to ride, we would ask every road user – motorists, cyclist, and pedestrian to be a part of this campaign.
You can also join us on our online community at facebook and twitter.